If the fund makes a fine showing, that proves the competence of the managing firm; but if the fund fails to make a good record, the managers face the embarrassment that careful investors will take this record as a gauge of the advisory firm's lack of skill, Some prominent firms are in this position. 25) WHY PAY A SALES CHARGE? A "sales charge" is included in the cost of shares in most mutual funds. To an investor who understands words better than figures, a selling charge is like taxes”something to be avoided, if possible. To a more analytical investor, the question is "Where can I get the best net over-all results? In a company with or without this charge?

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