It may indeed produce a tragic loss. To illustrate, in 1930, Technicolor Corp. had a new process that seemed destined to revolutionize the movie industry, producing pictures in natural colors instead of the traditional black and white. The romance of this new process fascinated speculators and they bought Technicolor avidly. It sold as high as $85 a share in 1930, yet dropped dismally to $1 a share in less than two years when it was realized that the process was quite expensive and would take a long time in commercial development. In the years since, Technicolor never again sold anywhere near 85.

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