What you look for, of course, is evidence of growth. Hopefully, the company has expanded its sales, increased its net, and occasionally raised its dividend. At the least, it should show good rebounding strength after setbacks or slumps. 2) Familiarize yourself with the company's product or products. This is especially important in the case of diversified corporations with a number of sources of income. How much does each division or product contribute to the whole?


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